About Our Team

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Founded in 1996 by Angela Megasko, Market Viewpoint is a market research firm that offers legitimate mystery shopping services to measure and manage customer experiences. Since its launch, Market Viewpoint has provided mystery shopping data to support operational, financial and marketing decisions to over 125 companies.

Current President and Owner, Elaine O’Reilly, shares Angela’s commitment to offering her clients the opportunity to augment growth and profitability through the experiences of their own customers.

Elaine’s 25+ years of business experiences, including as Director of Operations for Market Viewpoint, gives her a unique understanding and perspective of the mystery shopping process. She works closely with clients to incorporate company goals and objectives into their project or program. She is dedicated to developing appropriate survey instruments, tools, and timelines to gather the data clients need to help their customers have outstanding experiences.

At the heart of her service is her team’s priority of delivering high-quality data in a timely manner.

When your firm has made the decision to work with Market Viewpoint, you are assigned a knowledgeable and skilled Account Manager.

Think of your Account Manager as an extension of your staff.

Your Account Manager will communicate regularly (daily, weekly or monthly, depending on your needs and preferences) with you to keep you informed and updated on your program. Account Managers also provide prompt feedback about any unusual situations our shoppers may have encountered when conducting a shop.

Your Account Manager will coordinate our team of schedulers and editors to ensure timely delivery of your reports. They will also develop the guidelines necessary for the field evaluators to successfully complete their evaluations.

Through every step of the process, Market Viewpoint’s Account Managers are there for YOU!

Finding the right shoppers for your program is a priority for us. We understand the importance of getting the right people to do the job. The business decisions you will be making based on the data we collect depend on the people we select to do your project.

Our team of schedulers are briefed early on in your project to begin to seek out the type of person that is needed to properly conduct your mystery shop or customer experience evaluation.

Recruiting, screening, qualifying, scheduling and rescheduling (sometimes necessary when a shopper cannot complete their assignment for some reason) are the responsibilities of our expert schedulers.

On a regular basis, our scheduling team seeks out new people to add to our 7,000 + database of mystery shoppers and field researchers.

Our team of field researchers, evaluators, and auditors are the best in the industry.

Market Viewpoint mystery shoppers have the skills necessary to deliver high-quality customer service evaluations and audits to you each review period. Honesty, excellent writing and verbal skills, attention to detail, organizational and time management skills are among the skill set that makes our shopping team the best.

We have a wide variety of researchers in our database. They come from all walks of life and we are prepared to match your project to the demographic that meets with your specifications. Our careful screening and selection process allows us to make a proper match for you from our database of talented evaluators.

Prior to being assigned to a project, our field researchers are coached regarding the specifics of their assignment. They are made aware of how your project is to be conducted and we share with them the importance of the data they will be collecting and the observations they will be making. Our mystery shopping evaluation team is keenly aware of the importance of the data they are collecting for our clients and the employees who work for them.

Our field researchers know that this information has the potential to change lives and impact profitability.

Your company delivers excellent customer experiences, and we promise to deliver excellent reports about those experiences.

Our Quality Assurance team of editors and reviewers read every report to make sure that the mystery shopper provided the information you asked for and fully explained what they observed.

We work to ensure that the reports you get are of the highest professional quality.

Learn more about Market Viewpoint's services.